"Serving Society through Superior Quality ” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931.
Our founder’s original vision and philosophy drives us to make life safer and more fulfilling for people everywhere. That means pursuing the highest quality in products, in service, in technology and in all our corporate activities. By devoting ourselves to attaining that goal, we earn the trust of our customers. It shapes all that we do, from our day to day operations to involvement in F1 motor sport and the opportunity it provides to be at the cutting edge of tyre technology development to our contribution to achieving an accident free society through our road safety campaigns.
We are proud of the trust that we earn from customers. It makes us feel good about our products and services, about our organisation. That sense of pride is what drives the Bridgestone Group worldwide.
"Trust and Pride" are embodied in the way we work. We call it "The Bridgestone Way" and it embodies the spirit that we all share and our desire to build a better Bridgestone for the future. Trust, pride and quality are the cornerstones of The Bridgestone Wayand we strive to live these qualities as we interact with the community in which we operate, our customers, shareholders, business partners and, of course, our employees.
We honour individuality, and pledge to provide a stimulating workplace environment as well as opportunities fairly to all our employees throughout our operations. Our European Head Office benefits from being a truly multi-cultural workplace where Japanese and European cultures combine to create a unique environment focussed on achievement, professionalism and quality. Here our people have the opportunity to develop the skills and experiences required to build a successful international career.
